STORY-BASED EXPERIENCE DESIGN MAKES YOUR BRAND MORE MEANINGFUL & ENTERTAINING

In the English Navy at the time of the sailing vessels, a red thread was attached to the ropes, which could not be removed without disassembling the entire rope. In the same way, the red thread of the story takes the story forward. If the red thread gets lost, the story becomes confusing.

Luomme uuden sukupolven brändejä ja kokemuksia hyödyntämällä tarinallista kokemusmuotoilua. Kuten punainen lanka, tarinallinen kokemusmuotoilu yhdistää yrityksen markkinoinnin, palvelut ja palveluympäristön asiakkaalle yhtenäiseksi kokemukselliseksi ja osallistavaksi kokemukseksi. Se paitsi vahvistaa sitoutumista brändiin, tuo liiketoiminnallisia etuja euroina.

We co-create new generation brands and experiences with story-based experience design. Like the red thread, story-based experience design combines your marketing, services, and service environment into a unified experiential and inclusive experience for the customer. It not only strengthens commitment to the brand, it brings business benefits in euros.

BUILD YOUR BRAND THROUGH STORIFICATION

Does your corporate brand need renewal? Or are you building a whole new business? Take advantage of the story-based experience design and build a time-lasting brand to support your growth goals.

 

EXPERIENCE PLATFORM OHOY

Are you an attraction, shopping center, event or other experience platform that builds experiential pastime? Increase the attractiveness of the platform you offer with a story-based experience design together with a network of partners. Let’s build your own experience formats to entice you to consume your offering more, again, more often. In experience formats, we utilise creative and cultural content and / or local storytelling themes, as well as the unique offerings of the partner network.

VISIT CITY

Are you developing the attractiveness  of your city as a Destination Management organisation, in city marketing or in city center development projects? Let’s storyfy the marketing, services and service environments in your area together the companies of your city!

DIVE DEEPER

Order Growth through storification – CASE ISLET webinar (in Finnish), where experience designers Jannika Joutsenniemi and Vilma Gustafsson introduces you to story-based experience design, and Islet Group’s CEO Janina Luoto tells about its benefits to the business.

SEND BOTTLE MAIL

We assemble an agile Crew to suit your needs, regardless of your location. Contact us and ask for more information or make a direct appointment and let’s see if we would go take a joint sail.