On HAPPYMOOR Messdeck Ecommerce Expert Riikka Nieminen

Who are you? I’m Riikka Nieminen, from Finland but currently living in Berlin, possibly the coolest city in Europe. I’ve ended up here via Vaasa, Lappeenranta, Washington D.C, Budapest, Mysore and Helsinki. I love studying, I have two master’s degrees, and I’m also a trained yoga teacher and nutrition advisor. In my free time I read and write, cook, go to movies or just take it easy.

What kind of working experience do you have? I’ve been working in different fields of marketing & ecommerce for years. I’m especially focused on digital marketing, brand marketing and ecommerce. My previous employers include Nokia, where I spent four great years working in different marketing functions & Zalando, that I call my e-commerce grad school.

What’s your expertise? I love creating new brands and optimising ecommerce. I have many years of experience in digital marketing and I keep on learning new things. I’ve been working abroad for many years so I have lot of international experience.

What are the characteristics that describe you as a person? I have million different interests and too little time!

How long have you been an entrepreneur and what’s best in being one? I have just started with this interesting journey and I’m looking forward for the future.

What are your greatest achievements in the working life Being part of the team that brought Zalando to Finland in 2012 was a really fantastic experience, all that energy and excitement is something I will never forget. Especially exciting project was launching Black Friday successfully to the Nordics.

Why did you join HAPPYMOOR and what do you bring on board the ship? I think HAPPYMOOR is a new and interesting concept and I’m excited to be part of it. I believe we can create amazing things together. Besides my professional skills, I will bring positive vibes and support for the whole team. I can also make really great smoothies 🙂

What’s your favourite quote? You can’t do epic shit with basic people.

On Happymoor Messdeck is a series of people behind HAPPYMOOR CREW.  Read more about Happymoor Crew!