Companies and other organisations are like small vessels in the big ocean of possibilities. Few has alone the resources to build a vessel of sufficient strength to withstand storms, attract passengers with world-class programme, make them stay onboard for long, board the ship again, and share their experiences with others. Now we are inviting companies and other organisations servicing people to moor HAPPYMOOR Harbour!


HAPPYMOOR was founded out of a passion for moving people, both emotionally and as returning customers. Our mission is to make the world happier.


We are building glocal, economically, ecologically, socially and culturally sustainable format and business ecosystem to cocreate happier cities.


HAPPYMOOR Harbour is an entrepreneur-driven, community-based business ecosystem and platform where businesses, communities, and city organisations share activities, resources, expertise, and experience to create better customer journeys, more personalised experiences, and happier residents and visitors alone and together in a sustainable manner.



How do we increase the holding power of our city so that residents feel healthy and happy and businesses of all sizes are vibrant? How do attract visitors? How do we enable the creation of new work and business?


  • A permanent and systematic co-creation format in which the city, residents and businesses and communities together create better city experiences.
  • The residents’ enjoyment and happiness increase.
  • The vitality of companies and communities grow.
  • The appeal of the city grow – visitors, new companies and residents.
  • The city’s own expertise grow and its organisation and role develop.


How do I offer my customers value they are willing to consume, pay more for, more often, and share their experiences with others to make a happier, more sustainable business?


  • You create demand for quiet moments in the business, increase average purchases, overall sales and repeat visits, get new customers.
  • You participate in collaborative cooperation in a resource-wise format: you share activities and resources = you save time and money and reduce the risk of product development and creating new demand.
  • You develop new services and products.
  • You add value to the service experiences of other companies and communities in the network and to the platform in the physical environment.
  • You will find service providers that add value to your customers on top of your platform (eg attraction, restaurant, hotel) in your own physical location.
  • You gain visibility through co- and cross-marketing.
  • You find new sales channels for your services and products.
  • You develop your skills and the ecological responsibility of your business.
  • You network and find business partners and opportunities to grow your business.
  • You take advantage of the tools developed jointly by a multi-professional HAPPYMOOR Crew of entrepreneurs to develop your business.


How do I experience meaningful experiences, alone and with people I care about, and lead a happier life?



  • You participate in the cocreation of your own city and residential area to meet the needs and wishes that are important to you.
  • You will experience responsibly produced, meaningful and more personalised experiences for you to experience alone and together, e.g., as a family, as a couple, and in different groups.



Companies and communities moor at their city Pier to network and share experiences. It’s a corporate social arena, that operates in both offline and online environments.

The main pillar of the Pier is the city, which enables its operation. The Pier is operated by the Pier Pilot, a local HAPPYMOOR Crew Member.



The Dockyard provides Harbours’s vessels with shared and organisation-specific tools to develop operations of companies and communities. The shared experience format sails depart from the Dockyard to co-create year-round urban entertainment.



The Passenger terminal consists of a network of city residents. The Passenger Terminal can be joined by residents who are interested in co-creationg their city with businesses, communities and the city in the Pier cities.




The main pillar of the Pier is the city, which enables and creates conditions for its operation: enables its establisment, contributes to its maintenance and participates in cocreation activities. The shared activities of the Harbour’s value network is bulit resource-wisely on top of city’s platform and ecosystem, supported by its activities, facilities, data and channels.

We establish an agile Main Pillar Network of representatives of the city’s different organisations to participate in the co-creation, take it forward in their own organisations and bring feeds from the wishes and needs of their own organisation to the whole network. Its members can be, for example, from the cultural and leisure, urban development, business services, communications and marketing departments.

Businesses and communities of all sizes now need all possible help to revitalise their business and turn it back to sustainable growth as the situation subsides. What is needed now is bold moves from the public sector and that is why we challenge cities and the state to the #happymoorfinland project to enable a happier future in a genuine private-public partnership with businesses and communities.


HAPPYMOOR Vessels arriving at the Harbour are companies and communities that make the city more enjoyable for its residents and visitors, with their services and products. They want to develop their business together in a sustainable way.
You can be a cultural and entertainment provider, restaurant and accommodation provider, home and lifestyle company, environmental developer, transportor, beauty, health and sports service, attraction, museum, artist, event, brick-a-mortar and shopping centre.


Take your course towards HAPPYMOOR Harbour and join our co-creation network. Take advantage of the #happymoorsummer campaign by 15th August 2020! With the code happymoorsummer20 you can get acquainted with the operations of HAPPYMOOR Harbour without registration and harbour fees for six months. Find your way to HAPPYMOOR Harbour now!


Experience formats invite residents and their guests to enjoy and consume more of what their own neighbourhood has to offer, over and over again. The experience formats combine the marketing, services and service environment of local companies and communities into a unified, storyfied entity offered in a limited period of time. Along the route, the customer chooses the experiences they want from the offer developed jointly by companies and communities.


Experience formats invite residents and their guests to enjoy and consume more of what their own neighborhood has to offer, over and over again. The experience formats combine the marketing, services and service environment of local companies and communities into a unified, storyfied entity offered in a limited period of time. Along the route, the customer chooses the experiences they want from the offer developed jointly by companies and communities.


It has been a privilege to see Happymoor from the start. This cooperative company will be one of the new leaders in building post-corona co-creation ecosystems.

Sami Aherva
Unit Director
Helsinki City Construction Services Stara

In times like these, companies and communities benefit from a partnership where by working together and sharing resources, we create a more enjoyable and lively city that we can enjoy as our everyday lives return to normal.

Susanna Silvonen
Marketing Director
Korkeasaari Zoo

As the recovery begins, co-creation platforms such as HAPPYMOOR Harbour will benefit businesses and communities, their employees, customers and the local economy in restoring business to their feet and at a healthy level.

Michelle Hoeneveld
General Manager
SEA LIFE Helsinki


Do you want to increase the appeal and entertainment in your city? What about enabling more business and work? The other two pilot cities have not yet been confirmed. Pitch us why your city should be one of the three pilot cities for the #happymoorfinland project!


Are you a national or local community that promote operating conditions of businesses? You can be a local business association, chamber of commerce, tourism association, or regional project.
We are looking for Pier Support Pillars, to raise Finnish companies on track again!


Are you a media or a big consumer brand? We are looking for national content partners for experience format productions!

Are you a university and a research organisation, we are looking for partners to explore topics related to collaborative work, platform economics, sustainable development, and more.Come and create the happymoor movement with us!
come and co-create happymoor movement!




We are now building the HAPPYMOOR Helsinki Pier at a rapid pace. See some footage from our first HAPPYMOOR HOUR Helsinki meeting!



Take advantage of autumn by 31th December 2020! With the code HAPPYMOOR20 you get to know HAPPYMOOR Harbour’s operations without registration and network membership fees for six months. Make your way to HAPPYMOOR Harbour now!


HAPPYMOOR Crew takes care of the operations and comfort of the Harbour by providing the vessels that arrive at the Harbour with the tools they need, lead co-creation sails and facilitate co-operation.


HAPPYMOOR Crew is a growing community of solo entrepreneurs, whose members serve as Harbour’s service resources. The crew members are creative and business development professionals who work to develop the business of vessels.


There will be over a dozen HAPPYMOOR Crew Members working on the #happymoorfinland.

​Are you interested in joining HAPPYMOOR Crew?


The spark of HAPPYMOOR started already in 2005, when HAPPYMOOR’s founders Vilma Gustafsson and Jannika Joutsenniemi as then Marketing Managers of SEA LIFE Helsinki and Korkeasaari Zoo, established the HELSINKIIN business network together with Linnanmäki Amusement Park. 35 experience providers in Helsinki Metropolitan Area joined the HelsinkiIn network to plan joint marketing to attract tourists to Helsinki.

Everyone was excited about the co-opeartion lead by the companies themselves. During the cooperation, it quickly became clear that everyone was happy to be involved, but few had time to coordinate and develop the joint activities in addition to developing the business of their own business at their destination. We did not find such an actor as a network at that time, and after three years the network was transferred to tourism office in the city of Helsinki and, for the original purpose, gradually ceased to exist.


Contact HAPPYMOOR Crew!









Jannika Joutsenniemi
+358 40 700 3202