HAPPYMOOR surveyed in June 2020 the views of Helsinki’s event organisers, shopping centres, hotel chains, museums and experience actors on how to rebuild demand at a time when it is not possible to attract mass audiences for security reasons.
The study’s conclusions highlighted four perspectives that companies believe will help them succeed in a changed global context.
1) An open mind to do things in a new way.
2) Finding creative solutions together with others and learning from the experiences of others.
3) Producing higher quality content for people by collaborating and sharing resources.
4) Co-operating more openly in marketing, even if you are competing for the same target groups. Residents of Helsinki and the surrounding area, as well as domestic tourists, were identified as clear target groups, as there are few international tourists and the future is uncertain in this respect.
Read the whole story (in Finnish)!
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